A key reason for the increasing popularity of Korean fashion trends is the influence of K-pop artists.
Globalization has led to the spread of cultural practices, including food and fashion, beyond national borders. People today have more exposure to diverse cultures than ever before, which has greatly influenced how we eat, dress, and live.

Fashion images in magazines, music videos, films, the internet, and television have contributed to the creation of a ‘global style’ that transcends borders and cultures. The fashion industry has become more globalized in recent years resulting in fashion trends and styles spreading quickly around the world, with people in different countries and cultures adopting them.

Korean fashion has become a global phenomenon in recent years and has significantly impacted the global fashion industry. The country has become a trendsetter in the Asian fashion scene, with its unique style and innovative designs capturing the attention of fashion enthusiasts all over the world.

One of the key reasons for the rise of Korean fashion’s popularity is the influence of K-pop artists. K-pop groups like BTS, Backlink, Twice, Seventeen, Stray Kids, NCT, New Jeans, and many others have become global sensations and have a massive fan following worldwide. Their unique style and fashion sense have inspired fans to dress like them, and Korean fashion has become synonymous with K-pop fashion. As a result, Korean fashion brands and designers have gained a lot of popularity and recognition worldwide.

A hallmark of Korean fashion is the emphasis on a youthful, fresh, and playful aesthetic. Korean fashion often features bright and bold colors, oversized and loose-fitting garments, and unique and quirky prints and patterns.

Korean fashion has a distinct style that is different from Western fashion. It combines traditional and modern elements, focusing on clean lines, bold colors, and innovative designs. This unique style has captured many Nepali youths’ attention and influenced how many Nepali young adults dress today. Most commonly, we can see many Nepalis incorporating elements like oversized shirts, layered clothing, and statement accessories into their outfits.